Fit Right In

About the Customer

Acouva provides high-fidelity noise canceling wireless earbuds. Using advanced technology, they analyze customers' hearing and provide optimal and custom sound according to the customers' surrounding. This allows for uninterrupted listening and communication from anywhere.

Challenge

Our experience launching new brands and creating content for their earbuds was exactly what Acouva needed. We had four months to bring the brand into the market and debut at CES, one of the world's largest technology and innovation consumer electronics conventions. What Acouva needed was an all-in-one agency to help them understand which processes and assets were needed to successfully launch their product across various platforms.

Our Goals

• Establish a modern, timely, on-brand strategy and creative direction

• Prepare necessary marketing assets, which include videos, products, and editorial images, for CES, tradeshow, and investors launches

• Launch a website with optimized call-to-actions to successfully move customers through the sales funnel

• Construct an engaging commercial spot to promote brand awareness

• Discover which assets and marketing collateral are needed for  social media and the website

Solutions & Outcomes

All the launch and marketing goals were met in a successful CES launch. Customers unanimously praised Acouva for its technology and extended battery life and, with the help of Petite Films, Acouva was widely noticed and featured in Fast Company as one of the top up-and-coming wireless earbud companies in 2020.