For the Everyday Millennial

About the Customer

Plum Parcel is a luxurious leather and fabric furniture company for U.S. and European retailers. Their furniture line is modular, sleek, and perfect for the millennial consumer market. 

Challenge

Our mission was to create a brand video, gather assets for their website, and create content for their instruction manual. This was challenging because the amount of furniture we needed to photograph within a tight timeframe was two days.

Our Goals

• Create a brand video for the website homepage

• Capture product photographs for the website and social platforms

• Capture images for the assembly instruction manual

• Capture lifestyle editorial images for their website and social media
  

Solutions & Outcomes

The shoot was very successful, and the client was thrilled with the branding and aesthetics. They were pleasantly surprised that Petite Films was able to capture all the content within the deadline. The content also came out hip, young, and fashion-forward. The client hasn’t launched their brand yet, which makes it challenging to get measurable results. However, we think the overall goals and campaigns are successful, and the client has the potential to prosper from it!